When Cadence decides to bring on a new product line we don’t do so easily. It takes intense deliberation, more than a few arguments, and a general consensus that we’re making the right decision. This year it was no different when we decided to bring Orbea into our stable of world-class bikes.
In truth, Cadence will see a fairly significant change to our line-up. This will be obvious to anyone who browses our website or walks in our doors. Notably conspicuous will be the absence of two brands, Colnago and Cyfac. As we replace these brands and streamline our offerings for greater value, quality, and, most importantly, customer satisfaction, we are certain that the right choices have been made for 2009.
What does Orbea offer? First, Orbea offers a truly glorious name in the annals of cycling history. The Orbea brothers began with a metal tubing business in the heart of the Basque country of northern Spain in the middle of the 19th Century. Given the Euskadis’ (Basque people) insane passion for cycling—not to mention the best cycling roads on the planet—it’s no surprise that Orbea turned its attention to making steel bicycles in the 1930s.
In 1964, Orbea became a part of one of the world’s largest cooperatives, MCC (Mondragon Corporacion Cooperativea), based in the Basque country. Since that time, Orbea has been making and finishing their hand-made framesets right where they began over 75 years ago.
Today, Cadence is very excited to introduce Orbea for a number of reasons. First, Orbea provides exception value and exceptional product depth. For the first time in our history, Cadence will offer high-quality, best-in-class road bikes through Orbea starting at just over $1,000! Additionally, we will offer well-equipped full-carbon bikes from Orbea at just over $2,000! In addition to being able to provide these best-in-class bikes to a larger customer base, Orbea still allows Cadence to offer ueber-engineered racing and time trial bikes like the Beijing-winning Orca and the world-class and supremely aerodynamic Ordu time trial/triathlon bike. Despite their quality, thoroughbred race history, and proven success, these cutting-edge bikes sill offer supreme value: something that truly astonishes all of us at Cadence, and will surely impress you!